CASE STUDY:              Fisher Scientific Science World 2011

 DATE:                          26 May 2011                            

 TIMING:                      09.00 - 15.00                           

 EVENT TYPE:              Laboratory Equipment showcase for the scientific community

 ORGANISER:           Emily Quinton, Fisher Scientific

 GUESTS:                    573

 ROOMS USED:            Main exhibition area, catering and meeting rooms

SUPPLIERS:              80 Exhibitors attended

EXECUTION

Fisher Scientific Science World 2011 saw 80 key exhibitors attend, with an audience of nearly 600 delegates.  This was the biggest event (outside of London) in its 20-year history. 

High quality exhibitors and word class speakers Prof. Richard Dawkins and Baroness Susan Greenfield added maximum value and entertainment for attendees and enabled great PR both on and off line.

The planning and organisation for Science World began 12 months in advance, with members of the Fisher Scientific marketing division booking the venue, keynote speakers and designing the event content.  Event management picked up in intensity 6 months before the event and consistent marketing began to encourage delegates to pre-register their attendance.

Marketing included direct emails, competitions, facebook and twitter campaigns, direct mail and word of mouth referrals.

VERDICT

65% of Science World attendees rated Magna as 'Good' or 'Excellent'

We have been delighted with Magna as our chosen venue for Science World 2011.  The size, location and facilities suited our requirements perfectly and ensured smooth logistics for set up and break down of the event.  With 80 exhibitors and associated staff and equipment this was a huge bonus!  Staff - right from managers to the catering staff were pleasant, friendly and supportive.  Our many requests during an especially frantic event day were all met with a patient and 'can do' attitude.  Comments from Fisher Scientific staff, customers and exhibitors included:

"I thought Science World was yet again another excellent event.  The venue was good, easy to get to, even if the prospect of a day out in Rotherham didn't sound that exciting!!  The room size and layout was excellent - far better than Haydock when we had several separate rooms" - Simon Smith, Fisher Scientific.

"I think the venue was really quirky and there seemed to be a lot of excitement about it from the customers.  It created a good talking point" - Victoria Wright, Fisher Scientific.

"Very good venue.  Tour of Magna particularly interesting".  Science World delegate